Around three  years back, a group of Paris based entrepreneurs started MyFab, an internet furniture retailer that is doing more to change the industry than any other company since IKEA.  MyFab’s products are very similar to those of its competitors (often identical), and the markets it is reaching out to (western Europe and the US) have  been saturated with many creative designers and efficient producers … So how is MyFab revolutionizing the industry? What is the secret of its success?