We now have a date: September 9, the day that iPhone6 is expected to be launched. While there is a still a month to go , the iPhone launch circus and its usual cast of characters are all already in town. The tech media is leaping on every bit of information that can be inferred from the Apple supply chain about the potential specs of the phone (for the record we are expecting Apple to introduce a big screen brother to the current phone and produce it in record numbers).
But the business press is decidedly less excited: a bigger iPhone is hardly the category busting game changer they have been calling for. Some have even gone as far as speculating that Apple under Tim Cook has lost its creative mojo.
Is Tim Cook’s Apple really that different from Steve Job’s? A careful analysis of the facts suggests not: